I received this in an ipsy bag recently. At first, I was kind of dubious about it because I wasn't sure I needed to make my lipsticks matte, but it works well, still feels hydrating and it turned out there were a handful of shades I like a lot better when they are matte. Its important to note, this works for creme lipsticks only, not glosses (according to the packaging).
These are great matte lipsticks. Highly pigmented and long lasting. I bought mine from TJ Maxx in the shade coven and plan to buy more shades. Even at $21 each, these lipsticks are worth it. They go on even and are incredibly non-drying for a matte lipstick.
These things are amazing. If you liked Reese's peanut butter cups, then I highly recommend them. They're still chocolate over peanut butter filling but with a kind of whipped filling that's better than the original.