I wasn't impressed with this shampoo. I used the No-poo twice and still was worried without bubbles my hair wasn't going to feel clean when it dried. After using the No-Poo I used the conditioner which felt really conditioning and nice. Both products took a while to wash out completely. After my hair dried, it looked clean but, I didn't have that squeaky clean feeling. My hair was soft and I didn't notice tons of curls either. I give it a so-so.