These stains are matte. The texture and application are like using a marker to color your lips. I apply the stain to bare, dry lips and let them dry before coating with a clear gloss or balm. In my experience, the clear coat smooths any slight unevenness in color and protects the stain for long wear.
Holly F. asked, “Are these lip stains matte or glossy? And how do they actually last? ”