Wet N Wild Photo Focus™ Foundation
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- High-performing, breakthrough formula
- Featuring light-adjusting complex to help prevent white cast in photos
- Tested under 7 light conditions with and without the use of flash
Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.see more...
Top Questions See all 395 Q&A
#1 Packaging defective - First time opening the whole top lid part came off. I was like what the hell, well thats not good.
#2 Smell - Soon as I put the foundation on my skins, I noticed the smell of the foundation...which is not a good smell. I dont really know how to describe the smell, it's off-putting. YES, I know the product is 'inexpensive"...but it smells like the cheap makeup I bought when I was a kid at the .99 cent store or maybe like school paint. Idk but I didnt like the smell.
#3 Application - I actually really liked the application. Im a finger blender and it worked well. I dont like full coverage on a day to day basis. This was buildable in the areas where I have some light discoloration and still looked even in the areas where I used a light overlay of the product.
#4 Look of product on skin - I thought the foundation looked really nice, color matched well. Matt look, im not normally a strong "matt" look type, but i like it. Looks matt almost instantly.
#5 Wear of Product - Seemed to not dry down for a REALLY LONG TIME! Maybe like an hour and the foundation still felt sticky, even after powdering, still had this sticky slightly wet feel on face. Not great for blending other products on top like blush, contour/bronze, highlight, etc. Wear time b4 breaking down on a normal 8 hour work day, seemed to show signs of break down around chin ans nose before the day was over.
#6 BREAKOUT CITY!!! I dont have breakouts, almost never ever even when I was a teen. IF I so get a blemish it would be before/during my cycle and it would be in my chin or mouth area. I never break out on cheeks, forehead, nose NOT IN THE HISTORY of life. I dont have sensitive skin, i dont even have any blemish medication/products for me because all I use is anti-aging stuff. After 1 straight week of use I had a big pimple come up on my cheek, I didnt it relate that pimple to the product until yesterday I felt ANOTHER godzilla size pimple coming through on my cheek on the other side of my face. Today its here in all its glory. NO, I know its this foundation breaking my skin out. Wont be putting it on another time to test the theory, going in the trash! Spend a few more dollars and buy a product with some skin beneficial ingredients!
My biggest complaint is that it tends to cake up in my smile lines if I'm not careful. What I have been doing to try to prevent the caking in smile lines is instead of putting it directly onto my face then blending out, I now put the make up on my palm (I'm sure you could use a tray as well) then dip my beauty blender in and then blending it onto my face. It goes on fairly light that way but then I can build it up where I need more coverage. After putting on concealer I then quickly set my foundation and concealer.
If I was looking for a full coverage foundation that looks flawless in every way I would give it three stars. But in the idea of and affordable everyday foundation I give this product five stars.
-spatula applicator (easy to use)
I have acne and skin with a pink undertone that I am always trying to correct and cover. The coverage isn’t bad and you can use a relatively small amount of product on skin. The price is amazing, definitely the most inexpensive foundation I have ever tried. The spatula applicator makes it easy to use a blender to put this foundation on and doesn’t waste a lot of product.
-doesn’t dry/absorb quickly
-does break down after a day
However, this foundation does have a bit of a paint smell, it’s not noticeable when it is dry but when first putting it on you definitely have to get used to it. This foundation takes a while to sink into the skin and dry. So putting powder over or contouring needs to be done after a period of waiting. Lastly the foundation does break down mostly around the nose and mouth after a day and gives almost a peeling skin look.
This foundation is ok. The price is great so if you are on a budget it’s perfect, however I’m not sure if I would buy it again. I am going to try and remedy the negatives with a face primer to see if it’ll help the breakdown.
I have combination skin, which I find is typically the most versatile when testing out new foundations. I chose the shade "Porcelain" which is for fair skin tones with warm undertones. Immediately you can tell that it's yellow-based, but not a muddy yellow, so I liked that.
I was absolutely stunned by the coverage of this foundation! This is a full coverage foundation that feels like you're wearing nothing on your skin. It sets to a beautiful, soft and demi-matte finish, unlike the MUFE Ultra HD Foundation, which is more dewy. This foundation doesn't break apart on my face at all and lasts me 8 hours plus on my face before I have to touch up with a bit of powder on my t-zone. I'm very impressed, for five dollars, this is a must have and I will continue to repurchase this!
This foundation is definitely made for combination to oily skin types. You can only tell you're wearing it as you're applying it because it does have a strong, unpleasant chemical-like scent, but that smell doesn't linger, so it's not a deal breaker. There's no way I'm backing away from this!
I wear the lightest shade they offer and it's probably the best foundation match I've found for myself out of any line. Note that I am very fair-skinned so if you're looking for a pale foundation color this one great.
I have 2 complaints though; #1 The packaging. It comes in a nice glass bottle, however I am not a fan on the applicator that comes with it. There is a spatula-type applicator attached to the cap which does not seem very sanitary. You can remove this spatula if you really wanted but then you will be left with a bottle of foundation that you'll have to pour out. #2 The smell. Oh boy, this foundation formula would be perfect if it didn't smell like paint. If you're sensitive to scents then this may not be for you. Luckily the scent disappears after you apply it. I don't think I could stand this foundation if it left my face smelling like paint all day.
I tell you what, Ever since I put this on, I have continued to reach for it. It is by far, the best matte foundation I have tried and I am shocked that it is a Wet n Wild brand. It lasts all day- much better than a few other foundations I had been wearing.
On application, it has a smooth and creamy texture and easily blends out. I really don’t feel like I use a lot and I get a really good medium coverage with no streaking. Very glad I took a risk with this product. For $5 foundation- it is worth you taking the risk too!
Con: Selected wrong shade
When purchasing this foundation at Walgreens I was stuck between two shades. One looked a little too light and the other slightly dark so I went with the Caramel shade it’s a little too dark so I think I have the purchase the other one to get my perfect shade.
Now on to the PROS
I think this is an excellent foundation for beginners. It’s easy to blend and it doesn’t dry or set to quickly on the face where you have to quickly blend or you’ll see spots. The coverage is nice. I like a light to medium coverage so this is the perfect in between but you can definitely build it up to be almost full. The wear time for this foundation I find it to be long wearing. I believe the longest I wore the foundation was about 7-8 hours which isn’t bad for a drugstore foundation. Overall it’s great and you can’t beat the price! 💵
🚨 🚨Lastly I’ve notice that some people are opening the top wrong this breaking the top. You have to TWIST and not PULL the top to open it.
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