This is one of my favorite hydrating masques. I took it with me on a recent vacation and it really came in handy after I got inevitably sunburnt. It has a nice refreshing mildly minty smell and a mild cooling sensation (which feels great on a sunburn).
Overall I really like the company and think they offer very reasonable products for a very reasonable price. I definitely use my Malm Dressing Table a lot and Alex drawers for storage, though most of the other furniture pieces I've purchased have been temporary pieces that I need until I find more sturdy, vintage pieces to upgrade to.
I like using these especially with shoes that my feet will slip forward into the toe box for. They add a little bit more cushion but for me I've found that they work best as a stabilizer to make sure my feet stay in place in the shoe.