I received the John Frieda Brilliant Brunette Visibly Brighter Lightening Collection through Influenster and it subtly made my brown hair lighter and more dimensional. It was more noticeable on my previously dyed hair versus new growth. I was quite shocked at the smell because it is SO overpowering - almost like you are colouring your hair again, and the smell lingers after you've rinsed it off. It smells like home hair dye but it does make you feel like you've come from the salon after - my hair was SO silky and unbelievably soft. I was amazed at how great my hair felt! It was lighter, bouncier and had more lift and volume instead of feeling flat and dull. After seeing these results, the smell didn't bother me so much anymore!