I absolutely love DevaCurl's products and this mask is probably one of my favorites. It smells amazing and leaves my hair feeling soft and hydrated. I use it a couple of times a week (instead of conditioner) and it has been super effective. I also love that it's sulfate, paraben and silicone free and that' it's not tested on animals (all of which are important to me when choosing beauty products. I received this mask for free through Influenster, but I will purchase it again once I run out. Highly Recommend!